When we first moved to America and got our first home, a lovely piece of Californicana with a basement that was just dying to be converted into an office, I used to grab a cup of tea, kiss my wife goodbye and head out the door with the parting line “I’m off to the salt mines!” I would then step outside, walk the thirty steps or so across the deck and down the stairs we had custom-built for the purpose, and walk into the office to begin my day.
After several years of relative productivity, a friend pointed out that while salt mines were all the rage in 13th century Poland, I might want to update my metaphor to something with friendlier and more modern connotations. And so, after much thought, my office was re-dubbed “The Creativity Factory”. And over the next six years, my clients and I gave birth to books, radio shows, marriage proposals, rock albums, television series, and a couple of major motion pictures within the confines of those walls.
In 2009, my friend Paul McKenna and I said a fond farewell to the original Creativity Factory and formally opened the doors on a new basement office in a new house – admittedly one with more light, more rooms, more space, and a putting green outside my window. In just a couple of years, this one has carried on the proud traditions of its predecessor, producing four books (including it’s first novel), plans to renovate and modernize one of the world’s oldest cities, a breakthrough in chemistry, and a stream of people learning to live happier, more harmonious lives within its confines.
And now, in the past few months, the Creativity Factory has taken on a new form and new meaning. In order to make sense of this new form, I have to first ask you the question I’ve been asking myself for many years – where does creativity actually come from? That is, where have your best ideas come from thus far in your life and work? And where do you think your next great idea will come from?
(At this point, I can’t resist sharing one of my favorite anecdotes. A colleague of mine was giving a corporate talk on the links between a quiet mind and creativity, and he shared the results of a study that showed most people have their best ideas in the shower, on vacation, and walking in nature. After the talk, which was very well received, a manager came up to him, clip board in hand, and asked him “How long should I have my people shower?”)
Back to our question – where does creativity actually come from?
When I ask this question of my clients and on workshops, the most common answer is “out of the blue” – that is, we are just sitting at home, or in traffic, or in the bath or shower, with nothing much on our mind, when suddenly “bam!” – an idea hits us and it has a wonderful feeling of both freshness and familiarity about it, like rediscovering something we already knew and loved but had somehow managed to forget.
Another way of saying it is that our best ideas come from the unknown – that vast expanse that lives just beyond the fiefdom of the known and is the favorite holiday destination of all creative minds. It is the space where miracles happen – not limited to any one feeling but characterized most often by curiosity, wonder, and awe. It is our spiritual home, that place where we feel most connected to the majesty of nature and the mystery of life. And but for all the time we spend up in our heads, recycling the same thoughts again and again in a vainglorious attempt to think the same things but experience something different, we would live 24/7 in the flow of new, creative, inspired, and insightful thinking.
So in December, when I recognized that every great idea I’ve ever had has come out of that space, I decided to make more space for that space in my life. If you were to look at my calendar, you would see that every morning from 7am – 10am is marked “Creativity Factory”. And the only rules for that time are that there are no scheduled appointments and no regular routines. It’s simply space, put into the schedule by design, to hang out in the flow of creative thought.

In less than three months, this new “Creativity Factory” space has spawned this blog, an online program, two new book proposals, and the formation of a mastermind that just might change the world. And the beauty of it is that it no longer lives in my basement, no matter how nice a basement it is. It comes with me for coffee, takes my dogs for walks, and is always happy to see me no matter how long I keep it waiting.
And the true beauty of it is its “open door policy” – it’s a factory to which every single human being on the planet has a key.
I look forward to reading about your own creative explorations and the fruits of your own time spent hanging out in the unknown. And who knows – maybe one day we’ll bump into each other in the factory!
With all my love,
michael